
Industries

Industries
The automotive industry is undergoing a major transformation driven by sustainability demands, electrification and increasing digitalization. These shifts are disrupting the entire value chain, forcing manufacturers, suppliers and mobility providers to rethink their business models to stay competitive and profitable. At the same time, new technologies and shifting profit pools are accelerating the entry of tech companies and new automotive players, intensifying competition across the sector.ers to rethink their business models to stay competitive and profitable. At the same time, new technologies and shifting profit pools are accelerating the entry of tech companies and new automotive players, intensifying competition across the sector.
Five key areas that are impacting Automotive organizations in the US that are driving new requirements to transition business models.
A resilient and efficient supply chain is critical to the industry, where production relies on complex, global networks. Recent disruptions have highlighted the need for greater transparency, flexibility and risk management. Optimizing supply chains through digital tools, nearshoring and stronger supplier collaboration is essential to ensure continuity, reduce costs, and support the shift toward electric and software-defined vehicles.
Effective revenue management is essential for profitability in the automotive industry, especially as traditional margins shrink due to rising costs, electrification and shifting consumer preferences. Automakers must optimize pricing strategies, manage production efficiently and identify new profit pools in areas like software, services and subscriptions. Strong financial oversight and data-driven decision-making are critical to maintaining healthy margins and funding the innovation needed to stay competitive.
Digitalization and AI are transforming the automotive industry, enabling smarter manufacturing, personalized customer experiences, and more efficient operations. From predictive maintenance and autonomous driving to connected services and supply chain optimization, AI-driven technologies are unlocking new value across the entire ecosystem. Embracing these tools is crucial for innovation, agility, and long-term competitiveness.
Business strategy and models are key to staying competitive in the automotive industry. As the market shifts toward electrification, mobility services and digital ecosystems, companies must adapt quickly. Success increasingly depends on innovation, strategic partnerships and new revenue streams beyond traditional vehicle sales.

Horváth supports automotive manufacturers, suppliers and mobility providers in navigating one of the most transformative eras in the industry’s history. Consultants combine deep sector expertise with strategic and operational excellence to help clients adapt, innovate and lead in a rapidly evolving market.
Consulting services for the automotive sector are designed for impact—leveraging best practices, data-driven insights and hands-on implementation experience. Partnering with clients across the entire value chain to strengthen competitiveness, manage transformation and secure long-term success in a new era of mobility.
In an industry shaped by electrification, digitalization, supply chain disruptions and shifting consumer expectations, Horváth helps clients to