Solutions

Business Strategy

Business Strategy

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A strong strategy is the foundation of long-term success. Business strategy services help organizations navigate complexity, seize new opportunities and stay ahead of change. Whether entering new markets, refining a business model or unlocking growth, the focus is on turning insight into clear, actionable direction—driving decisions that create lasting value.king growth, the focus is on turning insight into clear, actionable direction—driving decisions that create lasting value.

15–20%

increase in EBITDA within 12–24 months

20–25%

increase in revenue growth rate

Up to 30%

increase in customer lifetime value

Overview

Overview

 

Business strategy is the cornerstone of sustainable success, helping organizations define where to go and how to get there. It goes beyond vision-setting to shape the practical decisions that drive performance, resilience and long-term value. This includes aligning corporate leadership around shared goals and purpose, designing competitive and adaptive strategic plans and identifying opportunities through mergers and acquisitions that support growth or transformation.

Equally important is managing organizational change—ensuring that structures, culture and capabilities evolve in step with strategic ambition. Whether the focus is on expansion, repositioning or navigating disruption, business strategy brings clarity to complexity and enables bold, confident action.

Why Horváth

Why Horváth

 

Horváth stands out as a trusted partner for organizations seeking clarity, transformation and measurable results. With deep expertise across strategy, performance management, transformation and digitalization, Horváth combines analytical rigor with real-world experience to deliver tailored solutions that drive sustainable impact. Their integrated, hands-on approach ensures not only that strategies are well-designed—but that they are executed effectively across leadership, operations and culture. For companies navigating growth, complexity or change, Horváth brings the insight and execution power needed to move confidently from ambition to achievement.

Solution in detail

Solution in detail

  

Case studies

Case studies/testimonials

Manufacturing
Telecommunications
Oil & Chemicals
Oil & Chemicals

WHO
Large international manufacturing company.

WHAT
The challenge was to redefine the corporate strategy of a manufacturing company in light of emerging technological advancements, particularly in the field of artificial intelligence (AI). This involved identifying relevant use cases, assessing strategic impact and integrating these insights into a forward-looking strategy. A key part of the challenge was to translate the revised strategy into a practical, KPI-driven management concept that could be effectively implemented across the organization.

HOW
A series of structured top management interviews and facilitating strategy workshops were conducted to ensure alignment across leadership. Together, we defined a clear strategic direction and translated it into a consistent management concept, underpinned by measurable KPIs to drive execution and accountability.

WHO
Large, multinational, stock-listed company in the telecommunications industry.

WHAT
The challenge was to develop a targeted CFO training program for a large, multinational, stock-listed company in the telecommunications industry. The goal was to address the diverse needs of finance leaders across regions, ensuring alignment with strategic priorities while equipping them with the skills and insights required to navigate a rapidly evolving business, regulatory and technological landscape.

HOW
Designed and delivered a bespoke training program tailored to the diverse needs of the client’s leadership and specialist teams. The training covered key dimensions such as intercultural competence, leading in challenging environments, self-organization and effective communication. In addition, functional deep dives were conducted on Accounting, Financial Planning & Analysis (FP&A) and HR-related topics, complemented by a targeted technology session to support digital readiness.

WHO
Post-merger integration of more than 20 legal entities into a single consolidated country organization.

WHAT
The challenge involved supporting the post-merger integration of more than 20 legal entities into a single consolidated country organization. This required aligning diverse corporate cultures, harmonizing processes and systems, and ensuring legal, financial and operational integration — all while maintaining business continuity and stakeholder engagement throughout the transition.

HOW
The client was supported through a structured approach to organizational change, starting with targeted interviews to assess the initial situation. Based on these insights, Horváth developed a tailored change concept, defined the overall change journey, and established KPIs to track progress. The change was brought to life through a series of workshops across all management levels and a communication strategy that was executed as planned to ensure transparency and alignment throughout the organization.

WHO
Leading German company specializing in the development and production of vision systems for commercial vehicles (MEKRA Lang). 

WHAT
The client faced growing pressure to reduce emissions across their value chain, particularly from upstream chemical suppliers. Lacking a clear strategy and internal expertise, they needed guidance to develop and implement a comprehensive decarbonization approach.

HOW
With our help, the client launched a decarbonization strategy, including Scope 3 emissions, leveraging chemical industry expertise to address upstream supplier impacts.

Life Sciences
Healthcare
Healthcare
Retail

WHO
Globally operating life sciences company acquiring a U.S. firm.

WHAT
The client faced the complex challenge of executing its largest-ever cross-border acquisition, requiring deep market insight, regulatory alignment and integration planning.

HOW
We supported the largest acquisition by a globally operating life sciences company in its purchase of a U.S.-based firm, acting on the buy-side. By providing expert support to navigate the U.S. market and ensure a smooth transaction from strategic evaluation to post-merger integration.

WHO
One of Germany's largest statutory health insurance providers, offering comprehensive medical coverage and personalized services.

WHAT
The client required greater transparency in its reporting system, as top management needed more accurate and reliable information to effectively steer the organization.

HOW
We supported our client in developing a comprehensive BI strategy and reporting framework, which involved defining the system architecture, identifying data sources, establishing key performance indicators, and laying the foundation for a company-wide business intelligence solution.

WHO
Governmental body in the Middle East, responsible for developing and implementing health policies, regulating the healthcare sector.

WHAT
The client required a transparent sustainability reporting system to meet investor demands.

HOW
We supported our client in establishing a sustainability reporting system, which involved harmonizing data sources, defining key performance indicators (KPIs) and developing a corporate dashboard.

WHO
Digital-first fashion retailer operating one of Europe’s most visited ecommerce eco-systems.

WHAT
Support to build foundation of Steering, Reporting & Planning (SRP) program, need to reflect strategy and operating model.

HOW
Development of a state-of-the art steering approach (from current business unit logic towards a new target matrix) & creation of a new management reporting.

Industry expertise

Industry expertise

All industries

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