
Industries

Industries
To thrive in today’s U.S. market, companies in the supplements and nutrition industry must navigate a complex landscape by strengthening supply chain resilience, prioritizing transparency, complying with evolving regulatory standards, driving product innovation and cultivating consumer trust and strong brand advocacy.
Four key areas supplement and nutrition companies need to address in the current U.S. business climate.
Supply chain disruptions and ingredient shortages remain key challenges in the supplements and nutrition industry, driven by global instability and rising demand. These issues can delay production and raise costs, making it essential for companies to diversify sourcing and strengthen supplier relationships to maintain quality and consistency.
The supplements and nutrition industry faces increasing regulatory scrutiny, especially around labeling, claims and ingredient safety. Staying compliant is essential to avoid penalties and maintain consumer trust.
Technology is reshaping the supplements and nutrition industry, from personalized nutrition powered by AI and wearables to advanced manufacturing and quality control systems. These innovations enhance product effectiveness, improve traceability and help brands meet evolving consumer expectations.
Consumers are demanding greater transparency and assurance of quality in supplements and nutrition products. Clear labeling, third-party testing and traceable sourcing are now key differentiators, helping brands build trust and stand out in a crowded market.

Horváth combines deep industry knowledge with strategic consulting expertise to support supplements and nutrition companies in navigating disruption, scaling sustainably and unlocking new growth opportunities. Consultants help clients drive transformation across the entire value chain.
The service offering is forward-looking and built around the unique demands of the supplements and nutrition industry. Proven frameworks and best practices - adapted to client specific market, brand and business goals - are applied to support successful growth, compliance and strategic evolution.
Horváth supports clients in achieving their goals to:
* Results are all related to business transformation projects based on latest RMCG capability statement (06/2023)